One way to make a bold entrance? Trick everyone into believing they’re being sieged by a swarm of sun-weathered poultry, cigarette butts, piss and homeless cats.
This is no longer a pipe dream. Williamsburg perfume wizard Julia Zangrilli of Nova just whipped up a perfume inspired by the rancid stench wafting along Manhattan’s Broome Street between Allen and Eldridge, the notorious smelliest block in New York.
The grimace-inducing prototype, LES, was dreamt up in collaboration with New York’s Bedford + Bowery blog for their bazaar event this weekend.
Those eager to douse themselves less ironically in the aroma of decay are in luck: Ms. Zangrilli also concocted a fragrance based on a lungful of Greenpoint’s
LES, unfortunately, will not be commercially sold. Creative would-be buyers can still create their own DIY Broome stink the old-fashioned way — by scrubbing themselves down with old meat, and passing a hot afternoon in a port-a-potty.