Booting Up: Cory Booker Dumps Waywire on Magnify

RIP. (Photo: waywire.com)

RIP. (Photo: waywire.com)

Cory Booker’s disaster of a Web startup Waywire was sold to Magnify, a video distribution service. [AllThingsD]

Facebook picked up mobile data analytics company Onavo for roughly $200 million. Perk: It gets an office in Israel! [TechCrunch]

Yahoo CEO Marissa Mayer’s “charm offensive has impressed many on Madison Avenue, but getting advertisers to actually spend more on Yahoo’s Web properties will not happen overnight, industry experts said.” [Reuters]

Purchasing cable channels a la carte is happening sooner than you think…in Canada. If its successful, analysts expect the U.S. to follow suit. [Reuters]

Here’s everything you need to know about 23andMe, the $99 genetics test startup. [Fast Company]

Booting Up: Cory Booker Dumps Waywire on Magnify