The CEO of the nation’s oldest car-making conglomerate is looking to take a cue from futuristic electric car company Tesla (TSLA) by selling his Buicks, Cadillacs and Fords online–and presumably not in a shady Craigslist ad.
General Motors is actively exploring the concept of online sales, GM chief executive Dan Akerson said in a recent investor call, according to the Verge. He was quick to swear that such a Flintstones-meet-the-Jetsons dream come true would not make dealers obsolete.
“It doesn’t mean we’re going to try and bypass our dealers,” Mr. Akerson is quoted as saying in the Verge. “But why not in this tech-savvy culture we have, this economy we have, with the millennials coming and saying, ‘I can come and shop and I’ll just go down and sign and go.'”
Yes, why not? Why not come, shop, go down, sign, go, all in a brand new Caddy?
Well, one issue is that most millennials can’t afford cars. And no matter what Mr. Akerson says, we’re pretty sure car dealers won’t think the idea is as snazzy as he does. Guess all that’s left to do is sit back and watch while tech completely upends one more time-honored American industry.
