Reviewing Artforum’s Advertisements: November 2013

Guys! It's the diagram for the exhibition. Goodness knows it must be hard to figure out how to use that enormous space. Now you know! —Zoë Lescaze
Guys! It's the diagram for the exhibition. Goodness knows it must be hard to figure out how to use that enormous space. Now you know! —Zoë Lescaze
It takes a two-page spread to contain the monumental cuteness of this kitty walking across a desk, though he loses some points for not showing the whole kitty.—Michael H. Miller
I know that these are just the shows that happened to be coming up but I happen to like both the artists, who also happen to be pretty well paired. Plus? Vertical lines. BOOM. —Dan Duray
Advertisement
I don’t play poker—blogging about art is my high stakes game of choice! (So sorry)—but I do enjoy eating lobster and crab, so basically I’m pretty much sold on this ad on the strength of that. —M.H.M.
Are we doing sullen teenagers today? Or bemused older women? Coordinating with your best friend is key. —Z.L.
"Oh, you were expecting to see one of my artworks on this page?" Mr. Barceló says, peering up confidently from his studio's paint-covered floor. He's so sure of his new work, he's intimating, that he's fine just taking a little nap in the middle of the day. No, he's not unhappy you woke him up, but if you want to see his latest pieces, you should head over to Acquavella. Pure strength. —Andrew Russeth
Advertisement
Whistler's mother, having the time of her life. Lots of joke-y ads in this issue (see crustaceans playing poker) and this one gets me. —Z.L.
After years of delivering the same ad in different colors, Hetzler goes big to celebrate its 40th birthday with bright, brilliant pink. It was worth the wait. (Those looking for a typical Hetzler ad can jump a few pages forward in the magazine.) —A.R.
My affection for this ad is not hard to pinpoint: I happen to stain things frequently. —D.D.
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What does this mean????? Really captures the elusive jerk aesthetic he puts forth. (Have heard he is a nice guy.) —D.D.

And we’re back. In the front of the book this month, Artforum has Michael Heizer and Jeffrey Weiss on Walter De Maria and Laurie Simmons on Sarah Charlesworth, Bob Nickas on its September 1969 issue and Charlotte Birnbaum on Mary Ann Caws’s Modern Art Cookbook. In the features section we get heavyweights sounding off on Thomas Hirschhorn’s Gramsci Monument and the work of the Italian architect Carlo Scarpa, plus the second part of Thierry de Duve’s serial treatise. In short, lots of strong, interest stuff.

We’re here now for the ads, of course. You’ll find the month’s finest in the slide show above.

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