Booting Up: Start Saving Because Uber’s Surge Pricing Is Here to Stay

Uber CEO Travis Kalanick hears you complaining about surge pricing, but doesn’t care. He says the model is here to

"Keep complaining!" - Uber CEO Travis Kalanick (Photo: Tech Cocktail)
“Keep complaining!” – Uber CEO Travis Kalanick (Photo: Tech Cocktail)

Uber (UBER) CEO Travis Kalanick hears you complaining about surge pricing, but doesn’t care. He says the model is here to stay. [WSJ]

At CES, Yahoo announced a streamlined ad business unit to act as a “central suite of tools for online advertisers to manage all of their buys.” Sounds important. [AdWeek]

Every day Yahoo dreams about content: Marissa Mayer announced the launch of Food and Tech verticals in a splashy presentation that included SNL cast members. [USA Today]

Vine cofounder Dom Hofmann is reducing his role at the company as he focuses his efforts on a new startup. Colin Kroll, the video site’s other founder, will assume his duties. [The Verge]

Avoid Twitter on Feb. 5. That’s when it releases its first-ever quarterly results so you know everyone’s jokes are going to be insufferable. [Recode]

Booting Up: Start Saving Because Uber’s Surge Pricing Is Here to Stay