Third and Wrong: Designers Turn Heads With Wacky Super Bowl Helmets

By Tadashi Shoji
By Seven Alan
By Rogan
By Pam and Gela
By Monique Lhuillier
By Rachel Zoe
Rachel Zoe
By Loomstate
By Vince Camuto
Vince Camuto
By Cynthia Vincent
Cynthia Vincent
By Catherine Malandrino
By Bloomingdale's
By Alice + Olivia
Alice + Olivia
By Alexis Bittar
Alexis Bittar
By Nicole Miller
Nicole Miller

These designers are letting football go to their heads.

High-end fashion labels have gone beyond the animal logos, adding glitz, glamour, fur and spikes to football helmets in celebration of Super Bowl XLVIII.

Bloomingdale’s and a team of 48 designers worked with the NFL and The Council of Fashion Designers of America to put out a line of fashionable protective headgear in honor of the first Super Bowl on New York turf. All proceeds are going to The NFL Foundation, a non-profit organization that supports community initiatives and the health and safety of youth and high school athletes.

Designers including Betsey Johnson, Kenneth Cole, Todd Snyder, Diane Von Furstenberg and Donna Karan were among many who contributed to the collection which can be seen at Bloomingdale’s 59th Street location in NYC. The online auction will continue through February 4 with bids starting at $248, though many helmets are already past the $1,000 mark.

If only the players were going to strut down the grid iron sporting these feathers and flowers on February 2. That might just make the game more exciting than the commercials.

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.

We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on

Then Reload the Page