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You gotta get a gimmick, a trio of wise women once advised. But to succeed on Broadway these days, what you really need is a star. Mounting a Broadway show has become so expensive, and the business so oriented to out-of-town visitors, that the only way to ensure a successful run is by providing a brand name. (When The Elephant Man next hits Broadway, the lead role will be played by none other than Bradley Cooper, according to The New York Times. The last time, it was Billy Crudup.) And so a steady stream of private jets bring Hollywood names east, lending their fame to a producer’s marketing plan and, in return, getting a chance to prove to the world, or at least to celebrity profilers, or maybe just to themselves, that they’re not merely movie stars—they’re actors. Because, really, isn’t it all about the craft?
Here’s a countdown of the 10 biggest celebrity performers coming to Broadway this spring.
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