Baraka hires campaign media heavyweights, sources say

Sources have told PolitickerNJ.com that the campaign of Newark mayoral candidate Ras Baraka has hired two notable campaign media firms in the run-up to the May municipal election.

BerlinRosen Public Affairs, a public relations and political consulting firm with offices in New York City and Washington, D.C., has been hired by the Baraka campaign, according to sources. The firm, which helped Bill de Blasio win a come-from-behind victory in last year’s New York City mayoral race, will be in change of campaign mail efforts.

Putnam Partners, a multimedia campaign firm based in the D.C. suburbs, has been hired by the Baraka campaign to produce their television commercials, sources say. The firm produced the commercials for Jersey City Mayor Steve Fulop during his 2013 mayoral campaign. Putnam Partners also produced the television commercials for President Barack Obama during the 2012 presidential campaign. 

Baraka hires campaign media heavyweights, sources say