Watson Coleman rolls out CD12 Campaign Team

Assemblywoman Bonnie Watson Coleman (D-15) today announced the initial members of her team for the 2014 Democratic Primary in the 12th Congressional District.

“I am proud of the team we have put together to deliver a victory on June 3rd,” said Watson Coleman.  “We have seen an influx of support throughout the 12th Congressional District and today’s announcement will only add to the building momentum.  Congressman Holt’s decision not to run for re-election was a surprising one for us all, but I believe the team we have assembled is the best equipped to properly present the values shared by the Congressman and I.  The group we are announcing today bring years of campaign experience and, like me, a willingness to stand on the front lines and fight for the Democratic Party.  While the past couple of weeks have seen endorsements from organized labor, Democratic leaders and representatives from throughout the 12th District for my candidacy, I believe the coming weeks will only build on that momentum.”  

The Watson Coleman Team is comprised of the following: 

Adam Steinberger

Steinberger has worked on a broad array of projects around the country including high profile Gubernatorial, US Senate, Congressional and local races, national issue advocacy organizations and local ballot initiatives. Most recently, in New Jersey, he ran field operations for Frank Pallone’s bid for US Senate and was instrumental in the election of Steve Fulop for Mayor in Jersey City in 2013 and served as Statewide Field Director for Victory 2012 helping to deliver a decisive reelection victory for Senator Bob Menendez in 2012. 

Since March of 2010, he has worked for Crossroads Campaigns Solutions as a consultant where he campaigned on the ground in Arizona, California, Hawaii, Virginia and New Jersey on a multitude of campaigns, both partisan and non-partisan. In addition to this work, Steinberger works with candidates, labor organizations and non-profit civic engagement groups throughout the country on strategy and direct voter contact programs to engage under-represented and targeted communities. Throughout this time, Adam demonstrated the ability to work with a diverse electorate and a continual electoral cycle.

Before joining Crossroads, he worked on the 2008 and 2009 coordinated campaign in New Jersey, and was part of the 2006 Menendez for Senate campaign. Additionally, Steinberger has worked for Governor Corzine for the full tenure of his Administration, and got his start with Governor Dick Codey fielding constituent calls and answering their letters. He is a New Jersey native and a graduate of Rutgers University.

Steinberger will serve as campaign manager.

Fletcher Rowley

Rowley is a full-service media consulting firm that has worked in 47 different states.  The firm has elected over 20 Members of Congress, over 65 Democratic women and a number of Members of the Congressional Black Caucus.  They have done media on 35 winning congressional primary races. 

Congressional Quarterly called Fletcher Rowley, “A new breed of campaign consultants” and their work has been featured on almost every national media outlet including CNN, NPR, The Daily Show with Jon Stewart, USA Today, PBS, Fox News and MSNBC.  Since 2002, they have won a total of 32 Pollie® Awards for their political commercials.

Garin-Hart-Yang Research Group

Yang is a partner with the Garin-Hart-Yang Research Group, one of the most-respected and successful political polling firms in the country for Democratic candidates. The firm counts among its current clients 10 members of the U.S. Senate and 12 members of the U.S. House of Representatives.  Capitol Hill’s newspaper, Roll Call, named Yang as one of ten Democratic consultants on its list of “Consultants Who Make A Difference.”  Fred has been Congressman Rush Holt’s pollster since 1998, and also counts Congressman Bill Pascrell Jr among his clients. 

Garin-Hart-Yang will provide polling and research services

Sean Darcy

Sean Darcy is a former spokesman for New Jersey Governors James McGreevey, Richard Codey and Jon Corzine. After serving as Communications Director on the Corzine 2009 campaign, Darcy founded Round World Consulting.  He went on to work on the Pascrell for Congress Primary and General campaigns in 2012, the Pallone for Senate campaign in 2013 and a number of local and county races.  Darcy and Round World Consulting also provided the direct mail in the Pascrell General, the Pallone for Senate campaign and in key local races on behalf of Democrats across the tri-state area.  Darcy and Round World also count former New York Governor David Paterson among their current clients.

Darcy will be a campaign communications consultant, will serve as campaign spokesman and will also be the primary direct mail vendor. 

Watson Coleman rolls out CD12 Campaign Team