The campaign for Shavar Jeffries for Mayor announced that their first television commercial will begin airing today.
Entitled, “Family,” the :30 second cable spot highlights the Newark mayoral candidate’s biography, accomplishments and his family: his wife, Tenagne, and his children, Kaleb (9 years) and Naomi (7 years).
An independent expenditure group funded two other cable TV ads run in Newark to advance Jeffries’ candidacy. This is the first ad from the campaign.
AKPD Media produced the ad and crafted the message. The media consulting firm is recently known for their award-winning commercial for New York Mayor Bill de Blasio’s campaign last year featuring his son, Dante. AKPD Media, and its principles, including John Del Cecato, also led the execution and creation of President Barack Obama’s campaign message and media.