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Mr. Shapiro is the CEO and co-founder of Huge, the Dumbo-based ad agency that runs the digital strategy for New York City itself. One of the first digital-first marketing agencies, Huge represents not just major retail brands like Gucci and Under Armour, but leading-edge clients like Google, JetBlue, Ikea, HBO GO and TED Talks. Mr. Shapiro pioneered a Web-native philosophy long before the Sterling Coopers of the world caught up and remains a first call for marquee clients who want to get with the times.
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