Competition in the crowded Miami Basel satellite fair landscape is heating up, with Pulse announcing today that, come December, it will alight on Indian Beach Park at 4601 Collins Avenue in Mid-Miami Beach, displaying work by its 80-plus exhibitors in “custom pavilions” with some 60,000 square feet. Since 2009, the fair has taken place at the Ice House event space, in Miami proper.
Pulse’s new location puts it a few miles up the beach from the Untitled Art Fair, which first pitched its tent on the beach, near 12th Street, in 2012. The move seems aimed at wooing collectors and art fans who would prefer not to brave the formidably clogged highways between Miami and Miami Beach during Basel. It puts it roughly in between Basel’s Convention Center home and NADA’s redoubt at the Deauville Beach Resort.
“The energy and redevelopment of Mid-Miami Beach, which celebrates the mix of local culture, art and architecture—especially the future Feana district— embodies the revitalized direction of the fair,” Pulse’s recently appointed director, Helen Toomer, said in a statement. “The ten-year anniversary of Pulse Miami is a testament to the fair’s founding characteristics of quality and discovery, and our new location signifies vital change needed to ensure success through the next decade.”