Just want to say that I am really enjoying this new practice of museums and artists making video previews to promote their upcoming exhibitions. Very entertaining and, apparently, very effective. For instance, last year, I was pretty excited for the Carnegie International, but when they started dropping intriguing and crisply edited trailers a few months before the show opened, my excitement turned into unadulterated obsession. Have a look at them. Really great.
The latest museum to take up the practice is Los Angeles’s Hammer Museum, which yesterday released a video for the 2014 edition of its “Made in L.A.” biennial. The video, available on YouTube (and which I found via Tyler Green), features co-curators Connie Butler and Michael Ned Holte discussing the show, snippets of interviews with some of its artists, and plenty of juicy shots of artwork. It’s available below.
Artist Korakrit Arunanondchai has also made trailers for his shows, and there must be many other examples that I’m not thinking of right now. If there are others that come to mind, please do share them in the comments section below.