Rice on the Newark Mayor’s race

West Ward Councilman Ronald C. Rice offered one of the season’s most compact analyses of the closing days of the Newark Mayor’s race on his Facebook page.

We have reprinted it below:

“The optics of the Newark Mayoral race for the last week are becoming quite clear,” Rice wrote. “The Jeffries campaign needs an almost Booker size Latino voter turnout to make this race close and still needs to introduce himself to late deciders, hence the emphasis on themes, endorsements, etc that would appeal to that community at the same numbers it took Booker years to cultivate.

“At the same time, Jeffries needs to bring Barakas numbers down as much as possible, so the negative media will keep coming and go multi platform. At the same time, Jeffries will go to as many voters personally as possible until next Tuesday, he has no choice. Baraka has to push for turnout, turnout, turnout in his base in what I think will be a low turnout election, somewhere between 2006 and 2010, so expect activities and media designed to make that happen and personal outreach in areas where the negative lit hits. Baraka needs and should have the biggest GOTV army in Newark history for this weekend all the way to Tuesday. Just my two biased, but I still think correct cents.”

 

Rice on the Newark Mayor’s race