Morning Media Mix: NYTOpinion Would Be ‘Thrilled’ With Some Younger Readers

The New York Times building. (Photo credit: Amanda Cohen)

The New York Times building. (Photo credit: Amanda Cohen)

The New York Times unveiled NYTOpinion, an app that lets readers get access to the paper’s Op-Ed section (with some bonus aggregation) for just $6 a month. Maureen Dowd’s pot column alone was worth that, right? The Atlantic wonders who will spend $6 a month on just opinion when you can get digital access to everything for just $15 a month. “What we’re hoping that we can attract a slightly broader audience than the one that we tend to [right now],” Op-Ed editor Andy Rosenthal said. “And if they happen to be younger than our current readers, we’d be thrilled.” (The Atlantic)

Lara Logan is back at CBS following her suspension for 60 Minutes‘  erroneous report on Benghazi. Ms. Logan will begin appearing on CBS News broadcasts in the next few weeks but won’t be back on 60 Minutes until the fall. (The Hollywood Reporter)

Stephen Colbert weighed in on Hachette/Amazon dispute on his show last night, so now it’s really a thing. (The New York Times)

Well, that was fast. Jonathan Shainin is leaving The New Yorker for London, where he will head up a new longform initative for The Guardian. Mr. Shainin has only been at The New Yorker since last fall, but it was his second tour of duty at the publication. He was a fact checker there until 2007, when he left for more exotic locales and publications. (Politico)

More masthead shake-ups at The Daily Beast. But honestly, we’ve kind of lost count of the number of times that sentence has been written. (Capital New York)

Meanwhile, Simon Dumenco takes issue with what he assures readers is an actual Daily Beast headline: “If Kate Middleton’s Butt Could Speak.” Well, at least it didn’t get cover art. (Advertising Age)

 

Morning Media Mix: NYTOpinion Would Be ‘Thrilled’ With Some Younger Readers