Delivered yesterday on a trip to New Delhi, the COO’s apology marked the first public statement by a Facebook executive in response to the study, which sought to determine whether data scientists could manipulate the emotions of 700,000 of the social media site’s users (answer: not really).
“This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,” Ms. Sandberg reportedly said. “And for that communication we apologize. We never meant to upset you.”
Ms. Sandberg doesn’t sound particularly sorry that the study happened — only that it wasn’t “communicated better.” Womp womp. Next time, hopefully we’ll know when Facebook’s forcing us to look at more happy or depressing news feed posts than normal.
But hey, at least Ms. Sandberg apologized at all, what with tech billionaires’ tendency to act like big babies.