Get Your Panties in a Bunch: Celebrate National Underwear Day!

Take it all off for National Underwear Day with these seductive styles.

This pair from Swedish company The White Briefs is bringing back the classic tighty-whitey with a modern, minimalist update. "Irreverent, composed and aligned with a current sense of our zeitgeist in constant turmoil," is how creative director Peter Simonsson explained it. Not your average pair, indeed. The White Briefs, Platan. $48.
OnGossamer's flirty mesh hip G-thongs are the perfect way to brighten up any gloomy days to come. Marc Jacobs uses OnGossamer's line of underwear during their runway shows for their simple, discrete elegance. So can you. OnGossamer, $16
No one does high fashion drama better than La Perla. This season's Bustier Brief, seen here, takes inspiration from vintage bustiers but is updated to be sleek and flattering. The ultimate in luxury. La Perla. $446.
As Only Hearts said, "We love underwear, only we hate to cover it up as our lingerie is so pretty. We like to let a glimpse of strap, of slip, of lace, of silhouette show whenever we can.” This beautiful sea foam green color is also the perfect color to dress and undress your transition to autumn. Only Hearts Whisper Underwire Bra With Lace $64, Whisper Bikini With Lace $44.
Spunky British brand Paul Smith makes accessories for the man with a spirited edge. This four button boxer brief comes in an array of colorful designs and goes heavy on the comfort. Paul Smith. $60.
These Cosabella glow-rider hot pants are literally a light in the darkness (read: glow in the dark). What better way to celebrate National Underwear day! As Cosabella CEO Guido Campello told the Observer "As a lingerie company, we are excited there is a day for others to celebrate underwear as we do. We take such pride in our Italian design and craftsmanship. It's truly an art form to us." These Italian luminous panties are available in Barbados, Neon Orange and White. Cosabella. $58.

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a rel="noreferrer" href="">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

There’s no better day than today to ditch your old, depressing undergarments and score some new ones. Why? Because it’s National Underwear Day!

Underwear is often considered a sartorial afterthought; after all, they’re hidden all day save for the few seconds before bed. But with the right pair between your legs you’ll feel like you can rule the world.

Lucky for you the Observer rounded up the hottest intimates on the market today, ranging from tighty-whities with a Scandinavian twist to glow in the dark panties. Enticed yet? Check out the slideshow.


We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.
We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on

Then Reload the Page