The FROW Smartens Up, NYFW Day 3

Day three kicked New York Fashion Week into high gear, and show goers seemed ready.

Jessica Hart at Zimmermann. Photo: BFA
Jessica Hart
Mickey Boardman and Leandra Medine at Peter Som. Photo: BFA
Natalie Joos, Leandra Medine, Mickey Boardman, Joanna Coles
Rebecca Minkoff and Coco Rocha at the designer's show. Photo: BFA
Rebecca Minkoff, Coco Rocha
Backstage at Rebecca Minkoff. Photo: BFA
Rebecca Minkoff-mosphere, Rebecca Minkoff FW 2014-mosphere
Victoria Justice at Rebecca Minkoff. Photo: BFA
Victoria Justice
Backstage at Cushnie et Ochs. Photo: BFA
Maybelline-mosphere, CUSHNIE ET OCHS SS15 First Looks

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Day three kicked New York Fashion Week into high gear, and show goers seemed ready. A polished crowd navigated the sweltering, highly trafficked city with a packed schedule of shows beginning at 10 am with Peter Som. Around the room at Milk Studios, gone were the flats and sneakers of the last few days, finally editors were embracing their quintessential sky high stilettos and strappy sandals. Som’s packed house featured an A-List mix of bloggers and editors in the front row.  Leandra Medine chatted with Paper Magazine’s Mickey Boardman, while Bryan Boy posted with the Glamourai’s Kelly Framel. Everyone seemed to appreciate Som’s sporty collection that featured a lovely mélange of tunics, trousers and pea coats in catchy print-on-prints and preppy stripes.

Then it was off to Wes Gordon around the corner, where the designer sent out a quiet, classic assortment of ready-to-wear as a magnet for such retailers as Linda Fargo of Bergdorf Goodman and Ken Downing of Neiman Marcus. The show was without pomp or circumstance, as were the clothes. Then the schedule split, with some heading up to the tents for Australian swimsuit/ready-to-wear line Zimmermann while others stayed downtown for the quirky, hip collection of Tanya Taylor, whose cool-girl aesthetic is evident from her front row fans, It girls Jen Brill, Chelsea Leyland and Harley Viera Newton.

The crowd met up again for Jason Wu downtown at Spring Studios, a popular venue though highly inconvenient, situated across from the Holland Tunnel. Many complained that it took them “forever” to get there, and the room was hot and packed. The steaminess didn’t stop the crowd from oohing and ahhing at Wu’s gorgeous collection, with plunging 1970’s silk gowns for a red carpet starlet to modern separates perfect for FLOTUS. Later, Rebecca Minkoff made headlines by offering her audience 3D glasses with which to watch her collection, and Cushnie et Ochs, an exciting brand of the moment, showed a sexy evening-based assortment in bold pops of royal blue, yellow and white. The biggest buzz of the day however was Gwen Stefani’s LAMB presentation rounding out the afternoon, where the musician-cum-designer was on-hand to show her collection after a three year hiatus. The event featured models in punky, tribal wear frolicking on a platform surrounded by a gritty video installation. Rock ‘n’ roll.

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