Amazon Has Already Gone Brick-And-Mortar in India, California Is Next

Yes, it's happening.

Amazon will push their devices in pop-up retail stores in California this holiday season. (Wikipedia)

Amazon will push their devices in pop-up retail stores in California this holiday season. (Wikipedia)

Details regarding Amazon’s rumored Manhattan retail store remain scarce, but what many don’t know is that Amazon has already made brick-and-mortar partnerships in India and is planning to sell in stores in California as well.

Amazon recently signed a deal with Future Group, India’s largest listed retailer, according to The Economic Times. As per the deal, the group will soon begin selling 45 of their own apparel labels on Amazon. Next, Future Group plans to bring in-house brands of home, electronic and food items to the site.

On Amazon’s end of the deal, they’ll be developing a new line of products to be exclusively sold at Future Group. The types of products to be sold on the new line are unknown.

The line will also be sold Amazon retail stores, which are coming sooner than one might think.

The company also announced that  in order to push their tablets and smartphones, they’re opening pop-up retail stores for the holiday season in California. The first is set to open in San Francisco next week, and one in Sacramento will soon follow.

“The team is moving incredibly quickly — already this year we’ve launched Fire TV, Fire phone, new Fire tablets, new Kindle e-readers, and a bunch of new features and services,” an Amazon spokesperson told GeekWire. “While customers can already see our products online and at retailers like Best Buy and Staples, we wanted to provide another option to try out our full line-up leading into the holidays.”

Last week, Betabeat took a trip out to 7 W. 34th street, the rumored location of an upcoming Amazon retail store in NYC. We talked to guards and other retailers on the property, but they couldn’t tell us anything more than, “nobody knows what that’s about.” There haven’t been any developments in the story since, and Amazon still has yet to confirm plans or a location for the store.

The news “insulted” NYC publishing professionals, initiated discussion about monopolies and led to overall concern about the selling giant’s expansion into real, live retail.

But no matter how many flashy retail store they open, it doesn’t change the fact that no one wants the Fire Phone. Amazon Has Already Gone Brick-And-Mortar in India, California Is Next