Amazon Is Opening a Brick-and-Mortar Store in NYC [UPDATE]

The lines to get in should be fun.

7 W 34th Street, where Amazon is rumored to be opening a retail store. (Sage Lazzaro/ New York Observer)
7 W. 34th Street, where Amazon is rumored to be opening a retail store. (Sage Lazzaro/ New York Observer)

UPDATE, 10/10: Betabeat spoke to members of New York City’s publishing community, who feel “insulted” by Amazon’s decision to open a brick-and-mortar store.

UPDATE, 10/09: According to the Wall Street Journal‘s sources, Amazon’s brick-and-mortar store will be located at 7 W. 34th Street, across from the Empire State Building.

Betabeat reached out to Amazon requesting further details about the store. “We have made no announcements about a location in Manhattan,” a spokesperson responded.

So we made the voyage down to 7 W. 34th Street, where we spoke with a doorman inside the lobby. “I don’t know anything,” he said, when we asked if Amazon was opening a retail store in the building. The building currently contains offices, as well as Mango and Express retail stores on street level.

We popped into Mango, where a security guard said he’d noticed construction in the 7 W. 34th Street building. “Nobody knows what that’s about,” he said.

Betabeat also called the building manager of 7 W. 34th Street, but the person who answered the phone said the manager wasn’t available. When we asked if he knew anything about the Amazon store, he hung up on us mid-sentence.

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Amazon is gearing up to debut a brick-and-mortar store in New York City, CNBC reports.

Reportedly located on Manhattan’s 34th Street, the store is set to open its doors just in time for you to shell out all your hard-earned cash on holiday gifts. It’s a Christmas miracle!

Amazon won’t be the first online retailer of late to open a store in the real world of living, breathing humans. We’ve also seen this reverse disruption — this transition from the virtual to the physical — in companies like Birchbox, Bonobos, Warby Parker and Bauble Bar, all of whom now have permanent physical retail locations in NYC.

It’s just a hunch, but we’re betting the Amazon store’s opening could be another lucrative opportunity for all those determined line-sitters out there. Amazon Is Opening a Brick-and-Mortar Store in NYC [UPDATE]