Lulu, the app notorious for letting women rate the men they’ve hooked up with, is letting male users speak up — well, sort of.
Starting today, Lulu is publicly launching Truth Bombs, a new feature that lets men anonymously ask questions to the app’s female user base. The feature lets guys get feedback on how to be less shitty at relationships, and lets the girls get insight into all the
profound philosophical quandaries questions about dicks and stuff that are circling men’s minds.
Until now, messaging between men and women on Lulu was “very limited,” Lulu’s VP of marketing, Deborah Singer, told Betabeat. The idea for Truth Bombs actually came from one of those limited forms of communication — Lulu’s Dear Dude feature, a sort of advice column where women can send in relationship questions, and have them answered by someone from the male species.
Ms. Singer said the feature has been “enormously popular,” but there was still more demand from male and female users to be able to communicate with each other.
Lulu launched a beta version of Truth Bombs on Sept. 12, asking students from five colleges to test out the service. “So far the response has been really great,” Ms. Singer said.
When a guy launches a Truth Bomb into the Lulu-sphere, women are free to offer up as many responses as they’d like. No other men, however, will be able to comment on one guy’s Truth Bomb.
Lulu isn’t angling to become a dating app, despite introducing messaging between male and female users. The company is still sticking to its original mission to help women with their relationships, Ms. Singer said.
“I wouldn’t use that word [dating app],” she said when we asked about Lulu’s direction. “I think our focus is still very much on helping women make smarter decisions, starting with relationships.”
But aren’t the Truth Bombs more helpful to the men asking the questions than to the women, we asked?
Ms. Singer said that often, a man’s Truth Bomb actually becomes a catalyst for women to start talking amongst each other.
“Guys will create a Truth Bomb and the women just take it over — they’re the ones having conversations with each other,” she said. “They’re seeing where they stand against how other women reply to [the men’s] questions. There’s a real appetite for women to ask each other questions.”
That all sounds nice, but personally, we’re still most interested in seeing all the questions guys feel the need to ask the women of Lulu. Here are some real, sometimes painful, always hilarious screenshots from Truth Bomb’s beta period: