iPhone app Just Add Audio, which launched today, lets users add free, legal music to their photos and videos. The app was created by VideoBlocks, a subscription-based provider of royalty-free stock media.
We watched a demo video of the app, which honestly looks really easy to use. First, users select the photos or videos they’d like to share. Second, they choose their desired background music, which the app playfully categorizes by mood. The app syncs the music with the photos or video; if users are adding music to a series of photos, the app turns them into a video slideshow. Lastly, users can share their new musically-enhanced media across a variety of social networks.
Just Add Audio’s creators stressed the value of providing legal music to users.
“With illegal music, the creators lose because they aren’t being fairly compensated for their work; the customers lose because their stories are in danger of being pulled down from social networks, or worse, can end in lawsuits,” VideoBlocks founder and CEO Joel Holland said in a press release. “With our model, the creators have been paid for their music, and customers now have the ability to layer it into their own life stories without fear of running afoul of tricky rights management and licensing.”
While Just Add Audio’s creators told Betabeat they didn’t know anyone, personally, who’d been sued for using illegal music on Facebook or YouTube, it’s not an impossible occurrence. YouTube star Michelle Phan, for instance, was sued earlier this year for alleged copyright infringement, when Ultra Records accused her of using around 50 of its songs without permission as background music in her videos.
And even if an individual isn’t served with a lawsuit, “there is a high likelihood that music used without permission has been fingerprinted in YouTube by the artists, and they then have the right to request the removal of the video or take all ad revenue generated,” Mr. Holland told Betabeat over email.
Just Add Audio is currently available for iOS, and is free to download. Can’t wait to see slideshows of my friends’ brunch photos set to “Epic/Inspiring” music.