Apple CEO Tim Cook came out as gay this morning first-person essay in Bloomberg Businessweek. While the news isn’t exactly a shock to anybody, it is the first time that Mr. Cook has announced it publicly.
“While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now,” Mr. Cook wrote. “So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.”
So, how did the CEO of Apple end up making this announcement in a Businessweek column? Well, basically, he pitched the story to the magazine’s editor, Josh Tyrangiel. Although when Mr. Cook has a story to pitch, he summons an editor to Cupertino to talk about it.
“The backstory on it is pretty simple. He called and asked if I could come out and we had a conversation,” Mr. Tyrangiel said on Bloomberg TV this morning. “He had something written and it was crisp and clear and, frankly, I hope he’s available for more assignments going forward. He was very easy to work with on this.”
Watch Mr. Tyrangiel discuss the process behind the story:
[protected-iframe id=”e27932d9ee5f5e34dd5e83dc5f2d9b6c-35584880-39856794″ info=”http://www.bloomberg.com/video/embed/UAK75c2KRv2op6ENZHiiqQ?height=395&width=640″ width=”640″ height=”430″ style=”overflow: hidden;”]
