High-Tech Butler Service Launches in NYC, Raises $2 Million

Using Alfred is almost like being an actual rich person!

This could be your Alfred picking out your crappy all-natural, raw, vegan granola. (Alfred)

This could be your Alfred picking out your crappy all-natural, raw, vegan granola. (Alfred)

It’s hard to feel fancy when you’re living in a cramped, occasionally-roach-infested apartment in Brooklyn. But guess what? Now you can pay $99/month for an app-controlled butler.

Alfred, the TechCrunch Disrupt-winning app that calls itself “the first human-powered operating system for your busy life,” launched today in New York City and Boston. The company also announced the completion of a $2 million funding round, led by Spark Capital, additional investors SV Angel and CrunchFund.

When it comes to using #tech to get your chores done, one option is to use a bunch of separate on-demand services, like Instacart for groceries, or FlyCleaners for laundry.

Another option is to use Alfred, which provides you with an actual human who, twice a week, will carry out a host of services for you, including buying your groceries, cleaning your home, picking up your prescriptions from the pharmacy, and taking care of your laundry and dry cleaning.

Once your Alfred — yep, that’s what they’re called — gets the hang of the services you need them to do, they start carrying out your requests automatically, without you having to re-enter them into the app every week. It’s almost like being an actual rich person!

And look, they'll put everything away in your fridge for you. (Alfred)

And look, they’ll put everything away in your fridge for you. (Alfred)

“If you long to come home to fresh groceries in your fridge, dry cleaning hanging in your closet and the shoes that didn’t fit finally returned, then Alfred is the service for you,” Marcela Sapone, Alfred’s cofounder and CEO, said in a release. “We are the one place to manage your routine and make sure things are done the way you would do them yourself — if not better — so you can focus on living your life.”

Using Alfred costs $99/month, plus, obviously, the price of the groceries or whatever exorbitant dry cleaning bill you’ve racked up. It’s certainly not cheap, but some might be able to justify it, seeing as the service could save you a hefty chunk of time everyday that you might otherwise spend shopping or cleaning.

You also have to be okay with your Alfred having access to your home — including your closets and fridge — when you’re not around, which we could see turning people off. The company insists, however, that its employees are “dedicated, savvy and carefully-vetted,” if that makes you feel better.

“While on-demand services are great, Alfred goes beyond demand, providing a true service to automatically keep your home and life organized,” Spark Capital’s Bijan Sabet said.

According to the release, Alfred’s new funding “will allow the company to focus on growth initiatives such as key new hires, expansion into new cities and to accelerate the onboarding of the more than 10,000 people on its beta waitlist.”

High-Tech Butler Service Launches in NYC, Raises $2 Million