Pivot Pivots from ‘Millennial’ Programming With ‘Fortitude’ (Video)

Just in time for winter: Fortitude. (Pivot)
Just in time for winter: Fortitude. (Pivot)

Pivot, the self-described “millennial” network that hosts Joseph Gordon-Levitt vanity projects and reruns of Veronica Mars, has released the trailer for their first scripted drama, Fortitude. Starring Stanley Tucci as a detective investigating a small town Arctic murder in a plot you’ve heard so many times before it’s basically its own Netflix category, Fortitude premieres in January 2015 and looks potentially watchable if you like mysteries dour and chilly. It’s also, unsurprisingly, got a lot of Nordic elements. We thought we told you guys to cut it out with that stuff after Those Who Kill?

[youtube https://www.youtube.com/watch?v=MMI2fvc9FwA&w=560&h=315]
[youtube https://www.youtube.com/watch?v=JqpH9NmmQPE&w=560&h=315]
From the press release:

FORTITUDE is a place like nowhere else. Although surrounded by the savage beauty of the Arctic landscape, Fortitude is one of the safest towns on earth. There has never been a violent crime here. Until now. In such a close-knit community a murder touches everyone and the unsettling, mysterious horror of this crime threatens the future of the town itself. The local Chief of Police, Sheriff Dan Anderssen (Richard Dormer), has to investigate alongside DCI Morton (Stanley Tucci), the detective who has flown into Fortitude so fast that questions are being asked about how much he knew, and when. As these two cops try to make sense of the killing, each finds compelling reasons to mistrust and suspect the other. The murder is a catastrophe for Hildur Odegard (Sofie Gråbøl), the town’s Governor. It threatens her ambitious plans to transform Fortitude from a mining town into a site for high-end tourism. And for Henry Tyson (Michael Gambon), a wildlife photographer who only has weeks left to live, the murder is the catalyst to unearthing Fortitude’s darkest secret. Also key to the story are Charlie Stoddart (Christopher Eccleston), an English scientist who heads up the Arctic Biology department at the Fortitude Arctic Research Centre, talented young scientist Vincent Rattrey (Luke Treadaway), the newest member of Burke’s team, and Jules Sutter (JessicaRaine), who is married to Frank Sutter (Nicholas Pinnock), Fortitude’s chief search and rescue pilot. As the cold Arctic darkness gives way to endless summer nights, this apparently idyllic community struggles to make sense of the murderous horror that has been let loose in its heart.

Ahhhh so it’s basically Top of the Lake meets The Bridge meets Northern Exposure meets Twin Peaks meets The Killing meets Broadchurch meets all those Danish noir dramas. Cool. Pivot will be sharing Fortitude with Sky Atlantic.

Which is all good, but still doesn’t answer my fundamental question. What is Pivot? Like Town & Country magazine, the network always had a little bit of a personality problem for me. It obviously markets itself off the cool millenial thing, and the sort of “Yes We Can” messaging that you imagine lasted in the Current offices for approximately one week. But how does Fortitude, which looks like something your parents would watch, fit into Pivot’s brand identity as the cool station for today’s young hacktivist culture?

Pivot Pivots from ‘Millennial’ Programming With ‘Fortitude’ (Video)