Read Wall is a rare breed in the menswear scene. The brand was not conceived in another Williamsburg studio or inspired by a journey of discovery overseas. Instead, the eponymous brand started by Wall in 2012 at the age of 25, was born out of the tawny Georgetown district of Washington, D.C. While men’s ready-to-wear was the brand’s initial focus, Mr.Wall has made a conscious shift into custom suiting and shirting. “We did some really intense research on who our customer is, and he turned out to be pretty smart,” Wall said when we sat down at his studio, “If he’s going to pay a certain amount for quality clothes, and he’s more interested in timeless items that will last, everything should fit really well. There’s no better fit than custom. As soon as we launched the program, everything kind of just clicked.”
In September, Wall made the move up the coast to open a second store in the Flatiron District here in Manhattan, and business is booming. “We have a ton of customers in New York from our online business, we have even had a few New Yorkers make the trip to D.C. to come get fitted by us in Georgetown. Plus, New Yorkers wear a lot of suits, so it just kind of made sense,” Wall says, “We originally looked at SoHo and NoHo for our location, but fell in love with our little corner of Flatiron when we first saw the space. It’s a really nice mix of offices, residents, tech companies, cool restaurants and bars. We’re on the same block as the brownstone where Teddy Roosevelt was born. I thought that was pretty cool.”
It is clear Read is American through and through, and so is his customer – “Our guy is one who really appreciates American style, great quality and service…and free bourbon,” he said. Yes, the clothes are just part of the perks that come with a visit to the Read Wall studio. It’s more of a clubhouse or man cave, engineered for sartorial choices to come alive in realtime. Clients can relax, flick through pictures and fabrics and take the time to discover the perfect fit for them combined with a modern, classic feel. It may not be fast fashion, but it is worth the wait.
Take a tour of Read Wall’s showroom in our slideshow, or schedule an appointment to stop by 900 Broadway for yourself at ReadWall.com.