Coming in April: HBO Go, Even if You Don’t Have Cable

Finally, one less reason to pay for cable.

(Photo via Getty)

(Photo via Getty)

For anybody sick of explaining to their dad why he can’t watch The Sopranos on Netflix, respite is coming.

Finally we have an idea of when we’ll be able to buy an HBO Go subscription without paying for cable: according to an internal memo obtained by Fortune, that service is finally coming in April. There’s still no word on how much the service will cost.

For a while, the new streaming platform was being built in-house by an HBO team in Seattle that everyone in the company began to resent. That project, called “Maui,” has been killed, and HBO will instead use the technology that MLB Advanced Media licenses out to the WWE for their online streaming.

We’ve known since October that a stand-alone streaming service was on the way. HBO’s cable TV partnerships are vital for advertising, but traditional TV is in worse shape every year—Netflix CEO Reed Hastings just declared over Thanksgiving that broadcast would be dead by 2030.

There are a handful of non-Netflix players in streaming services already—Amazon Prime and Hulu Plus being the most obvious examples—but HBO differs in that they have shows people desperately want even before they launch an online service.

Soon enough, we’ll be able to watch Game of Thones instead of settling for Netflix’s latest budget-breaking attempt to clone it.

Coming in April: HBO Go, Even if You Don’t Have Cable