Forward New Jersey radio ads highlight state transportation infrastructure crisis

Forward New Jersey is releasing two new radio advertisements that call attention to the dire need to fix the state’s crumbling infrastructure.  The ads discuss the 2007 collapse of the I-35 bridge over the Mississippi River in Minnesota.  13 people were killed and 145 were injured.

New Jersey currently has 479 bridges that have worse sufficiency ratings than the I-35 bridge had at the time it collapsed. Those 479 bridges carry 8.2 million cars everyday.  With New Jersey’s Transportation Trust Fund (TTF) becoming insolvent and having no capacity to pay for any transportation projects on June 30, urgent action is required to address this problem.

Moreover, failure to come up with a long-term solution to this issue as quickly as possible will jeopardize millions of dollars in federal transportation matching funds. The residents of New Jersey need action now.

In addition to the radio ads, ForwardNJ has released an ad on digital media that showcases the poor condition of our state’s bridges, citing the Minnesota bridge collapse as a tragedy we do not want happening here in New Jersey.  The radio and digital ads are attached, as is a fact sheet on the Minnesota bridge collapse.

The first radio ad, which will begin airing tomorrow, is entitled “Falling Down”:

Falling Down

LITTLE GIRL:

London Bridge is falling down…

falling down, falling down, falling down…

London Bridge is falling down…

My fair lady…

VO:

In August 2007, the 1-35 bridge in Minneapolis collapsed,killing 13 people, and injuring 145, including little children trapped on a school bus.

The bridge had been rated as structurally deficient, but those warnings were ignored.

GIRL:

Build it up with iron and steel,

Iron and steel, iron and steel…

Build it up with iron and steel….

VO:

In New Jersey, there are 479 bridges carrying 8.2 million vehicles a day rated…

worse.

GIRL:

Iron and steel will bend and bow

Bend and bow, bend and bow…

Iron and steel will bend and bow….

VO:

These aren’t just bridges waiting to be fixed.

They’re tragedies waiting to happen.

On June 30 the state’s transportation fund will be empty

We need to replenish it NOW

Because next time, it could be your family on that bridge.

Go to forwardnewjersey.com and find out how you can help.

GIRL:

…bridge is falling down, falling down, falling down….

Paid for by Forward New Jersey

The second radio ad, which will also start airing tomorrow, is entitled “Cross That Bridge”:

VO:

For too long in America we’ve been putting off funding infrastructure, saying we’ll cross that bridge when we come to it.

But on August 1, 2007, hundreds of vehicles tried crossing the 1-35 bridge in Minneapolis Minnesota—and disaster struck.

The 1-35 bridge collapsed.

13 people were killed.

145 were injured.

And traffic was obstructed for over a year.

It didn’t have to happen.

Years before, inspectors had rated the bridge structurally deficient but they were ignored.

In New Jersey, we have 479 bridges carrying 8.2 million vehicles a day that are rated worse.

And we can’t afford to ignore that.

As of June 30, the states transportation trust fund will be empty.

We need to replenish it so that our roads and bridges can be fixed and future problems prevented.

And we can.

Go to forwardnewjersey.com to find out how.

Paid for by Forward New Jersey.

The “Falling Down” radio ad can be heard here:

 

The “Cross That Bridge” radio ad can be heard here:

 

Forward New Jersey radio ads highlight state transportation infrastructure crisis