Study: Kids Who Watch Music Videos Are More Likely to Sext

Sound the alarm!

Cue the sexts! (YouTube)

Cue the sexts! (YouTube)

Because it’s apparently very important to find the scientific reason why today’s whippersnappers just won’t stop sexting each other, Belgian researchers have determined there’s a link between watching music videos and sending sexy messages.

The study, published in the journal Cyberpsychology, Behavior, and Social Networking, set out to determine whether there was a link, amongst adolescents, between sexting and the consumption of sexualized media—specifically music videos and porn.

“This could open new possibilities for understanding what drives adolescents in engaging in sexting behavior and could inform the development of intervention campaigns as well as future research,” the researchers wrote. We can’t wait ’til A&E starts airing a new docu-series, Sext-ervention.

Anyway, the researchers examined data from 329 students aged 18 and younger at four different Belgian schools. Their findings indicated that kids who watched music videos and porn were more likely to sext:

The results demonstrate that sexting behaviors were significantly associated with the consumption of pornography, when controlling for age, gender, school track, and Internet use. Taking into account the gender of the adolescents, the significant relationship between engagement in the four types of sexting behavior and pornography use held true for both boys and girls. Music video consumption was only significantly associated with asking someone for a sexting message and having received a sexting message. Further analyses revealed that these significant relationships only held for boys.

Now, just imagine how many sexts are sent out by boys watching music videos on Tuesday mornings between 10 a.m. and noon.

[h/t Daily Mail]

Study: Kids Who Watch Music Videos Are More Likely to Sext