Media

If You Tweet Using #LoveWins, Twitter Will Add a Rainbow Heart

Started after President Obama used hashtag

By •
Everyone who tweets the #LoveWins icon is getting a rainbow heart character added following it on Twitter, following the Supreme Court Marriage Equality Decision. [Image: Screenshot]
Everyone who tweets the #LoveWins icon is getting a rainbow heart character added following it on Twitter, following the Supreme Court Marriage Equality Decision. [Image: Screenshot]
The Supreme Court’s historic ruling guaranteeing a right to same-sex marriage inspired countless online tributes—many companies added rainbow backgrounds to their logos.

But the most interesting technical innovation was on Twitter. Soon after the ruling was announced, the hashtag #LoveWins began trending nationwide, and anyone who used the hashtag found that there was a rainbow heart embedded after the hashtag. Celebrities, publications and corporations all hopped on the bandwagon:

Sign Up For Our Daily Newsletter

By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

See all of our newsletters

It looks like the Twitter engineers built the heart into the system after President Obama used the hashtag to show his support for the ruling:

We’ve reached out to Twitter for comment, and will update this post if they respond.

UPDATE: Thanks to Observer writer Jordyn Taylor, we discovered that tweeting #Pride will see a rainbow flag embedded in their tweet.

If You Tweet Using #LoveWins, Twitter Will Add a Rainbow Heart
Filed Under: Media, Digital Media, Upworthy, George Takei, Meghan McCain, Rashida Jones, Supreme Court, Same-Sex Marriage, Starbucks, Twitter