Media

If You Tweet Using #LoveWins, Twitter Will Add a Rainbow Heart

Started after President Obama used hashtag

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Everyone who tweets the #LoveWins icon is getting a rainbow heart character added following it on Twitter, following the Supreme Court Marriage Equality Decision. [Image: Screenshot]
Everyone who tweets the #LoveWins icon is getting a rainbow heart character added following it on Twitter, following the Supreme Court Marriage Equality Decision. [Image: Screenshot]
The Supreme Court’s historic ruling guaranteeing a right to same-sex marriage inspired countless online tributes—many companies added rainbow backgrounds to their logos.

But the most interesting technical innovation was on Twitter. Soon after the ruling was announced, the hashtag #LoveWins began trending nationwide, and anyone who used the hashtag found that there was a rainbow heart embedded after the hashtag. Celebrities, publications and corporations all hopped on the bandwagon:

It looks like the Twitter engineers built the heart into the system after President Obama used the hashtag to show his support for the ruling:

We’ve reached out to Twitter for comment, and will update this post if they respond.

UPDATE: Thanks to Observer writer Jordyn Taylor, we discovered that tweeting #Pride will see a rainbow flag embedded in their tweet.

If You Tweet Using #LoveWins, Twitter Will Add a Rainbow Heart
Filed Under: Media, Digital Media, Twitter, Same-Sex Marriage, Supreme Court, Starbucks, Rashida Jones, Meghan McCain, George Takei, Upworthy, #LoveWins