It’s a sad day for fans of ClassPass, the innovative startup that lets New Yorkers take classes at hundreds of the city’s boutique fitness studios, without requiring them to be members at any of those gyms.
The much-loved service cost $99 per month—until today, that is. In an email to its members this afternoon, ClassPass announced it is raising its price from $99 to $125 per month, plus tax. That’s a jump of more than 25 percent—a jarring leap for an app lauded for making exercise more accessible and affordable.
For new members, the change will take effect today, July 14. For existing members, the $99 per month rate will extend for the next two billing cycles before jumping up to $125.
In the email, ClassPass claimed the price increase “lets us continue delivering the best possible fitness experience we can.”
“We’ve seen how much you love having unlimited classes and countless options, and we didn’t want to change your ClassPass membership in any other way,” they wrote. “We want to keep giving you more of the best—more studios, more choices, more classes—and more features to come!”
Even before today’s price hike, some, like Business Insider, questioned whether the service was actually worth it. For those who frequent classes in the $30 range, like Flywheel or Pure Barre’s offerings, one would only need to attend four classes per month to make ClassPass worth it. But for those who tend to take classes in the $5 range—at, say, a neighborhood yoga studio—one would have to take 20 classes per month to make ClassPass worth it—a far less achievable goal, that only becomes less achievable with today’s price increase.
On the flipside, though, fitness enthusiasts may view ClassPass’s increased cost as a good thing: Now, you’re simply forced to exercise more if you want to justify your membership.
Update, 2:10 p.m.: ClassPass sent members a follow-up email announcing that anyone who signs up before July 20th will receive two months of the old $99-per-month rate before their fees are upped to $125.