Ever wish you could buy art from your couch, as you might say, Thai food? The De Buck Gallery in Chelsea is making that possible.
The contemporary art gallery just relaunched their website with a feature that allows you to buy art work valued at up to $50,000 via the web.
“Everyone thought online shopping was crazy 15 years ago,” Danielle De Buck, the gallery’s new VP of Digital Development and Marketing, told the Observer. “But it’s becoming less important to actually [buy something] in person.”
Ms. De Buck worked at the clothing line Alice + Olivia for ten years as Sales Director where she saw the online shopping industry skyrocket. At De Buck, her husband’s gallery, she wants to foster that same kind of eCommercial success for art.
“We want to reach the global audience and other people to experience our gallery in real time,” said Ms. De Buck. “When you’re in China and you can’t come to the gallery, what better way than to use your computer?”
To be sure, other galleries have offered online buys for some time, however, the maximum price for online art sales at De Buck is higher than the industry standard. In 2014, 6 percent of art sales were conducted online, according to the annual TEFAF Art Market Report.
The online facelift at De Buck also comes alongside new leadership for the gallery, which just announced Dan Burns will team up with Kathryn McSweeney as co-director of the space, a representative for De Buck told the Observer. Mr. Burns was formerly an associate director at Galerie Lelong, a dealer assistant at Pace Gallery, and a junior specialist in American artwork at Christie’s.