Following in the footsteps of Chanel, Dolce & Gabbana and Tom Ford, Tod’s is turning to Net-A-Porter for an exclusive e-commerce partnership. This is the first time the Italian label has offered their luxurious threads online and they’ve entered a two-year agreement with the online boutique. For women, the line will be available to shop on Wednesday, July 29, while their corresponding men’s site, Mr Porter, will be carrying the line from September 8.
Tod’s product was first introduced to Net-A-Porter last spring (and to Mr Porter in 2012) although accessories were the only items offered. This included many iterations of the brand’s signature driving loafer, in addition to a selection of handbags and small leather goods. Before the latest Net-A-Porter agreement, the only place Tod’s clothing could be purchased was in their namesake boutiques around the globe, including Istanbul, Bangkok, Barcelona and beyond.
“As a foremost innovative global online retailer, we are delighted to partner with Net-A-Porter and Mr Porter…[Their] focus on quality, detail and the impeccable service they provide its client-base is very much in keeping with the Tod’s philosophy,” noted the brand’s global general manager Claudio Castiglioni. He went on to praise the e-tailer’s inventive approach to shopping, in addition to their vast selection of merchandise.
Net-A-Porter’s VP of global buying, Sarah Rutson, returned the compliments, citing great sales from Tod’s accessory debut as a way to forecast the future success for their ready-to-wear introduction. Most importantly, she highlighted that their customer appreciates the “refined, understated style” that the brand is closely aligned with.