Doritos Rainbows Will Support ‘It Gets Better’

Chip maker uses #BoldAndBetter to promote campaign

Proceeds from sale of new rainbow colored Doritos will go to the It Gets Better Project. (Photo: Twitter)

Proceeds from sale of new rainbow colored Doritos will go to the It Gets Better Project. (Photo: Twitter)

The fight for LGBT equality has gone from the Supreme Court to the snack cabinet.

Doritos announced this morning that it has teamed up with the It Gets Better Project to create a line of rainbow colored tortilla chips. Never fear, Doritos lovers—Doritos Rainbows still have that classic Cool Ranch flavor.

As always, there is a catch: the chips are only available online, and you can only get a bag if you donate $10 or more to It Gets Better.

Doritos is using the hashtag #BoldAndBetter to promote the campaign. Reaction on Twitter has been positive so far:

The chips are also being marketed with the tagline “There’s Nothing Bolder Than Being Yourself.”

Doritos Rainbows Will Support ‘It Gets Better’