Alexander Yulish, artist

“Greg Lauren. It has such unusual layers that work in balance with one another. I enjoy the woody hints.”
Alexis Zambrano, artist

“I usually wear Rose Noir by Byredo. I love the dark scent of Damascene rose.”
Arielle Patrick, corporate crisis PR strategist

“I have worn Chanel Coco Mademoiselle since my sweet 16. It was a gift with sentimental value and I never switched.”
May Kwok, DJ

“I wear Byredo Sunday Cologne. Normally I wear Viktor & Rolf Flowerbomb, but I am a huge fan of musky scents and when I found Byredo Sunday in Stormy Copenhagen I was completely hooked!”
Donald Robertson, roving creative director, Estée Lauder/mad Instagrammer

“My favorite fragrance is Le Labo Santal 26. [Because] my wife wears it, and I love the guys at Le Labo. They have made fragrance cool. I want my studio to look like their stores.”
Jill Kargman, creator and star of Odd Mom Out

“I love Jo Malone Red Roses. It’s fresh and summery, and people from my husband to fellow subway straphangers seem to dig it.”
Daniel Benedict, co-founder, Amplify Partners

“Hermès Vetiver Tonka. It’s a unique fragrance created by master perfumer Jean-Claude Ellena and the scent is hard to pinpoint—that’s probably what drew me to it in the first place!”
Khirma Eliazov, designer

“My favorite perfume that I’ve been wearing for 10 years is Hanae Mori. I love how it’s feminine but not too sweet, and very distinct. I feel naked without it.”
Andrew Saffir, founder, The Cinema Society

“Le Labo Bergamote 22. It’s clean and citrus-y and fresh, and (hopefully) doesn’t smell like I’ve been ambushed by a department store spritzer!”
Valerie Boster, co-founder La Marque

“I love clean scents and nothing too floral or feminine. For the longest time I have used Original Eau de Cologne, which is unisex and hasn’t changed since 1800. I am also a big fan of citrus notes and love Hermès Eau d’Orange Vert, which despite being made for men is still very light and fresh.”
Nicole Trunfio, model

“Amber oil from Whole Foods Market. It comes in this tiny potent bottle and has a deep, but soft scent. It lasts forever and gets more compliments than any of my luxe fragrances.”