Jezebel’s Jessica Coen Heads to Vocativ

Jessica Coen

Jessica Coen (Photo: Getty Images)

Jessica Coen is going to Vocativ, where she will be editorial director.

“Big news today: Joining as editorial director! Excited to work alongside  and fellow ED . Rainbows TK,” Ms. Coen tweeted this afternoon.

In her new role, Ms. Coen, who spent four years as editor in chief of Jezebel, and was, more recently, editor at large of the Gawker media site, will be in charge of Vocativ’s expansion into lifestyle coverage.

The website, which was founded by Israeli security entrepreneur Mati Kochavi, started a couple years ago with a sort of Vice-like sensibility and a claim that its proprietary software and team of data ninjas could mine the “deep web” for exclusive stories.

“We will now use our amazing technology and the data insights it provides to expand beyond news, covering the areas of entertainment, culture and sports as well as building out our branded content offering,” Mr. Kochavi wrote in a memo announcing the hire. “Capitalizing on Vocativ’s proprietary technology and data expertise, we’ll dig deeper into the zeitgeist. We’ll broaden the reach of our general interest reporting and obsess about the experiences, events and interests that connect us.”

We look forward to seeing what Vocativ’s proprietary software and data expertise finds the zeitgeist.

Jezebel’s Jessica Coen Heads to Vocativ