Fashion Roundup: The Story Behind Fashion’s Fave Fragrance and More Fragrance News

And some info on Kate Moss' secret Instagram habit.

Behind the scenes of a fragrance (Photo: Instagram/LeLaboFragrances).

Behind the scenes of a fragrance (Photo: Instagram/LeLaboFragrances).

Start your weekend informed with a dispatch on the top fashion news of the moment…

What’s that smell? Le Labo’s Santal 33 has become a ubiquitous perfume for those in and around the fashion realm. Ironically, the brand never set out to make a particularly popular item. via T Magazine

Ten times over: Rather than launch just one scent, Derek Lam is aptly releasing 10 different fragrances for his 10 Crosby range. The perfume line is based on moments the designer has encountered in the city and ranges from a salty wood and amber to floral. via Fashionista

Towel off: Mario Testino reveals that Kate Moss was the inspiration behind the start of his #TowelSeries. Add that to the ridiculously long list of things she’s been a muse for. via Glamour

Sneak shot: Speaking of Ms. Moss, it turns out the iconic model has been harboring a super secretive Instagram account. Apparently she uses it solely for sleuthing purposes, not for perfecting her selfie game. via Harper’s Bazaar

From Oscar to Ann: The new creative director at Ann Taylor has arrived at her gig with an impressive background detail: she used to work under Oscar de la Renta. The result? A refined, elegant range that the late designer would likely be impressed with. via The Cut

Fashion Roundup: The Story Behind Fashion’s Fave Fragrance and More Fragrance News