Pop Into Goop’s Offline Pop-Up for Carefully Curated Holiday Shopping

Visit the holiday pop-up shop to experience Goop offline (the green juice will be especially vibrant).

Gwyneth announces the goop mrkt and Valentino collab on Instagram (Photo: Gwyneth Paltrow).

Gwyneth announces the goop mrkt and Valentino collab on Instagram (Photo: Gwyneth Paltrow).

If you’ve always dreamed of living inside the glamorous Goop, Gwyneth Paltrow’s holiday pop-up shop is an opportunity to see the site’s carefully curated vision offline. Plan to pop into The Shops at Columbus Circle from November 23rd through December 24th to visit Goop Mrkt and experience all of Gwyneth’s lifestyle touches offline. Naturally, the green juice will be especially vibrant.

The pop-up will be designed and custom-furnished by the ultra-stylish, on brand design firm Roman and Williams. They’ll be bringing unexpected touches of downtown chic to the Time Warner Center for a New York feel. This is Gwyneth’s first Manhattan pop-up, but the temporary store has emerged before in Los Angeles, Dallas and Chicago.

Wondering what’s in store? Valentino x Goop are introducing a special capsule collection that will premiere at the market. Ms. Paltrow worked with the Italian brand’s creative directors Maria Grazia Chiuri and Pierpaolo Piccioli to develop the exclusive collection. A pair of Rockstuds pumps are a necessity for your shopping excursion.

Ms. Paltrow’s market will house fashion, beauty and home items from Goop regulars, including Nili Lotan, Carven, Stella McCartney, Juice Beauty and Staub. Customers can also shop stylish selections from Lands’ End, Reebok and Skagen.

Come thirsty, because matcha green tea lattes will be on hand. If you fancy a quick makeover, beauty brands will touch you up. In fact, it all makes for the perfect happy hour. Visit Gwyneth’s market for Dewar’s cocktails and a fresh face before you head to yet another holiday soiree.

Pop Into Goop’s Offline Pop-Up for Carefully Curated Holiday Shopping