In addition to her countless magazine covers and nearly 10 million Instagram followers, 20-year-old Gigi Hadid is now a designer. Ms. Hadid is going above and beyond the often ambiguous role of “brand ambassador” for Tommy Hilfiger. The PVH-owned billion dollar empire is doubling down on the supermodel’s role within the house by allowing her to design her very own capsule collection of goods wittingly billed as Gigi’s Studio. “Launching in Fall 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature ‘classic American cool’ heritage,” the brand said in a release. Ms. Hadid also closed last season’s island-themed runway show toting an inflatable beach ball alongside her sister, the equally stunning, Bella Hadid.
“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” Mr. Hilfiger in a release. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”
Ms. Hadid’s counterpart, Rafael Nadal, was ushered in last summer with a strip-tennis tournament that turned heads thanks to the flawless folks on display, so we should expect similar pomp and circumstance for the arrival of Team Gigi in the world of Tommy Hilfiger.
