Which Models Make 6 Figures for a Single Instagram Post?

The highest valued models in the world are gaining serious clout courtesy of their social media fame

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A photo posted by Kendall Jenner (@kendalljenner) on Dec 8, 2015 at 7:31am PST

The highest valued models in the world are gaining serious clout courtesy of their social media fame.Ā DuringĀ 2015, social media’s reach became more important than ever to designers, who specifically look for models with a specific number of followers for campaigns.Ā CR Fashion BookĀ reported on a list of the top influencers in the modeling world, and it reads like a Victoria’s Secret runway. For top models who got their start on reality television, it makes sense that the world would follow along with their filtered lives.

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A photo posted by Gigi Hadid (@gigihadid) on Dec 6, 2015 at 9:40pm PST

Frank Spadafora, a former casting director, created theĀ D’MarieĀ app for agencies. It puts a valuation on the social power of a model to “measure, manage and monetize their social media portfolio.” By using aĀ ranking algorithm they foundĀ that theĀ top valued model is Kendall Jenner, followed closely by Cara Delevigne and Gigi Hadid.

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Dā€™Marie digital comp card for Kendall Jenner. (Photo: Third Wave Fashion)

Ms. Jenner is so powerful that anĀ Instagram post in a designer’s look leads to a sold-out line. Ms. Delevigne is tracked by her movements on the app. Ms. Hadid, who began on The Real Housewives, has such a strong following that her kitten (who has only posted threeĀ photos to date), has 12.6k followers. All three women ā€œare currently valued between $125,000 and $300,000 for a single post across their portfolio.”Ā The next wave of models includes Karlie Kloss,Ā Behati Prinsloo and Miranda Kerr, who can all command between $25,000 to $50,000 for a single post on one of their social media networks. Which Models Make 6 Figures for a Single Instagram Post?