Which Models Make 6 Figures for a Single Instagram Post?

The highest valued models in the world are gaining serious clout courtesy of their social media fame

tonight ūüôą

A photo posted by Kendall Jenner (@kendalljenner) on

The highest valued models in the world are gaining serious clout courtesy of their social media fame.¬†During¬†2015, social media’s reach became more important than ever to designers, who specifically look for models with a specific number of followers for campaigns.¬†CR Fashion Book¬†reported on a list of the top influencers in the modeling world, and it reads like a Victoria’s Secret runway. For top models who got their start on reality television, it makes sense that the world would follow along with their filtered lives.

Medusa head on us. @versace_official ss16

A photo posted by Gigi Hadid (@gigihadid) on

Frank Spadafora, a former casting director, created the¬†D’Marie¬†app for agencies. It puts a valuation on the social power of a model to “measure, manage and monetize their social media portfolio.” By using a¬†ranking algorithm they found¬†that the¬†top valued model is Kendall Jenner, followed closely by Cara Delevigne and Gigi Hadid.

DMarie2

D’Marie digital comp card for Kendall Jenner. (Photo: Third Wave Fashion)

Ms. Jenner is so powerful that an¬†Instagram post in a designer’s look leads to a sold-out line. Ms. Delevigne is tracked by her movements on the app. Ms. Hadid, who began on The Real Housewives, has such a strong following that her kitten (who has only posted three¬†photos to date), has 12.6k followers. All three women ‚Äúare currently valued between $125,000 and $300,000 for a single post across their portfolio.”¬†The next wave of models includes Karlie Kloss,¬†Behati Prinsloo and Miranda Kerr, who can all command between $25,000 to $50,000 for a single post on one of their social media networks.

Which Models Make 6 Figures for a Single Instagram Post?