“It’s Not Just About the Clothes; It’s About How They Look on the Screen.”

Fast Company Senior Editor Erin Schulte with Head of Fashion Partnerships at Instagram Eva Chen and fashion designers Jack McCollough and Lazaro Hernandez of Proenza Schouler at the Fast Company Innovation Festival in New York City. Photo: Monica Schipper/Getty Images

Fast Company Senior Editor Erin Schulte with Head of Fashion Partnerships at Instagram Eva Chen and fashion designers Jack McCollough and Lazaro Hernandez of Proenza Schouler at the Fast Company Innovation Festival in New York City. Photo: Monica Schipper/Getty Images

Jack McCollough and Lazaro Hernandez, the designers behind Proenza Schouler, talked with the Head of Fashion Partnerships at Instagram, Eva Chen, about the ways that the platform has “democratized fashion,” enhancing a direct dialogue with fans and consumers, and even influenced how they think about designing their collections. More from their conversation here.

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“It’s Not Just About the Clothes; It’s About How They Look on the Screen.”