For the past 30 years, New Yorkers couldn’t get on the subway without seeing Dr. Jonathan Zizmor’s smiling face. The dermatologist, who pioneered underground advertising with his pitches for cosmetic procedures, has been a target of affectionate parody since his first ad appeared.
But that all ended on Monday, when the Daily News reported that Dr. Zizmor had retired and shut down his Manhattan office. Anyone who Googled the doctor’s name was met by this stark advisory:
Once the news broke, Dr. Zizmor also began trending on Twitter, as subway riders fondly remembered his ubiquitous ads:
Dr. Zizmor’s retirement coincides with his mansion going into contract. The Bronx abode, which has been on the market since 2012, was intended to promote world peace—the doctor wanted to invite “people who hate each other” to spend a weekend at the house and work out their differences.