Uber Chopper Is the Chicest Way to Experience Snow at Sundance

If you were unable to buy your beau a helicopter for Valentine's Day, you can always travel to Utah and experience a ride there.

Ah, remember the good old days when having a personal driver was glam enough? Now, a truly ostentatious ride signals how far you’ve come, whether you’re traveling by sea or by air. While Uber Chopper is a preferred way to travel in Dubai, it hasn’t yet caught on stateside. In the past, it was offered to transport Manhattanites to the Hamptons; now, it’s available for Sundance-goers. These limited time choppers do make sense for those who are attempting to avoid the cold. After all, there’s no need to wear hideous snow boots when you won’t be anywhere near the ground.

Airbus Group SE is providing helicopters to Uber for on-demand service during the festival. “Its a pilot project, we’ll see where it goes—but it’s pretty exciting,” Airbus Chief Executive Tom Enders told The Wall Street Journal.

Uber has been branching out from black cars by offering on-demand rickshaws in India, boats in Turkey and yachts for Art Basel in Miami. In the past they’ve offered helicopter rides for festival seasons in Cannes and at Bonnaroo. Uber will dispatch cars to pick up clients from their choppers; it’s unclear if they will be the regular Toyota Camry New Yorkers have grown to expect, or a vehicle befitting someone who travels by air. If you were unable to buy your beau a helicopter for Valentine’s Day, you can always travel to Utah and experience a ride there.

Uber Chopper Is the Chicest Way to Experience Snow at Sundance