Williamsburg Welcomes 24-Karat Gold Doughnut with Cristal Jelly

For those who didn't indulge enough over the holidays, this $100 doughnut aims to change that.

For those who didn’t indulge enough over the holidays, this $100 gold coated doughnut aims to change that. Williamsburg’s Manila Social Club has introduced this decadent, Instagram-ready treat. The head chef, Björn DelaCruz, created a menu that uses inventive ingredients to update Filipino classics, including eggplant ash, foie gras and Spam. Other innovative dishes are duck adobo, which combines Filipino ingredients with French technique and ube bread pudding.

Now, Mr. DelaCruz is introducing his most original dish ever, with the Manila Social Club’s Golden Cristal Ube Donut, filled with ube mousse, decorated with Cristal frosting and covered in 24-karat gold. Since Mr. DelaCrus posted a photo on Instagram, New Yorkers have been debating the doughnut.

Ube Bae Donuts are handmade fresh before guests pick them up on Fridays, although some lucky brunch guests get to try them at random (Photo: Manila Social Club).

First We Feast spoke to Mr. DelaCrus, who described the success of the $100 doughnut. “I didn’t know people would go and order a dozen [of these] at a time! But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts,” Mr. DelaCrus told them.

These Instagram accesories must be ordered in advance for pick up on Friday mornings. Perfect timing, as a little hair of the dog is the ultimate recovery tool. For those wondering what exactly ube, which gives the donuts their natural purple color, tastes like, the restaurant describes it as “a unique sweet flavor that is similar to vanilla,” only with a richer taste.


If you don’t feel like venturing to Brooklyn for a doughnut, feel free to pour a glass of Cristal and head to Krispy Kreme, where for $100 one could purchase many dozens of doughnut. Or, if doughnut are too decadent, there are always rainbow bagels right down the street.

Williamsburg Welcomes 24-Karat Gold Doughnut with Cristal Jelly