This Saturday, March 26, Uber and Daisy Marc Jacobs are pairing up to make your night out on the town smell much more pleasant than an average New York City cab ride. The Daisy Daze collaboration will have branded vehicles for Instagram likes and offer what the brand is billing as “an immersive Daisy experience.” It’s ideal for women on the-go whose fragrances are long gone by the time they head home.
Riders can pose with Daisy accessories, listen to an exclusive soundtrack (which is far superior to an Uber driver asking what radio station you like) and will receive a complimentary Daisy Marc Jacobs fragrance while they’re on the road. Daisy emerged in 2007, and is most known for its floral bottle and youthful scent with notes of violet, grapefruit, gardenia, jasmine and vanilla.
If you’re looking for a stylish way to ride into spring, Daisy Daze will hit the road with the hashtag #MJDAISY if you want to follow along and see what kind of goodies folks are procuring. New York City-based riders simply enter the code ‘MJDAISY’ on their UBER apps, and a Daisy vehicle will arrive; as long as you’re below 59th Street in Manhattan, or in the hippest neighborhoods in Brooklyn, including Williamsburg, Greenpoint and Dumbo.
Lots of Instagram influencers have been promoting the fragrance, so you never know who will wind up in your Uber Pool. Due to high demand, you might not get a Daisy Daze of your own; but you can always buy your own travel bottle of the stuff and spritz it on your unsuspecting Uber driver for the same feeling.