Alala, famous for their ultra-luxe leggings, are the first brand to introduce customizable leggings. If you’re tired of walking into your boutique class of choice, only to find everyone else is wearing the exact same faux leather leggings, you can now design your own online. Alala is best known for their mesh panels and color blocking, which can now be completely custom.
Whether you enjoyed crafting at summer camp, or fondly remember making NIKEiD jealousy-inducing sneakers, this customization program has your name on it…and, it can literally have your name on it if you choose to monogram the ankle.
Alala Carte allows customers to customize their best-selling Captain Ankle Tight with colors and prints at the top, bottom and in the middle mesh panel. If you’re truly feeling inventive, or incredibly preppy, you can add your monogram to the lower ankle.
To show off all of the different color combinations, founder and CEO Denise Lee had eleven women pose for the campaign. The all-star fitness line-up included Brittany Franklin of FlyBarre fame, Lily Saito from the American Repertory Ballet Company Dancer and DJ Valissa Yoe. Hopefully, you won’t end up matching your instructor. But even if you do, at least it’s a step above and beyond basic black Lululemon leggings.