Have you ever wondered what it’s like to be a fashion editor, one who gets early access to flip through designer collections, all while sipping coffee, in a sleek setting? Well, MatchesFashion is opening that experience to the public, when they turn the WOM Townhouse in Soho into their New York headquarters for three days.
From April 15 to 17, the luxe British retailer will hold a series of events and talks, all of which are open to the public. Previously, the brand has held similar events for the fashion loving citizens of Dubai, Hong Kong, Sydney and Melbourne, but this is the first time that Manhattanites will get to experience MatchesFashion in the flesh.
“We find our NY customers, like the editors, are always looking for new and exciting brands… [they] are not cookie cutter and they aren’t looking for head to toe looks; they want newness whether that is from Vetements, Ellery or Vita Kin,” explained Jess Christie, the Global Communications Director for the site.
Starting on Friday, April 15, Man Repeller’s Leandra Medine will host a morning round-table discussion; later that evening, one can sip cocktails with team, while viewing their curated take on the pre-fall and fall 2016 collections. Eugene Tong, the style director at Details, will host a menswear focused chat, replete with tipples and tunes, on Saturday evening. The fashion packed weekend will conclude on a well-rounded note with a Sunday brunch hosted by Paddle8‘s Vivian Brodie, who will share tips on collecting modern art.
If you happen to be out of town (or live on the opposite coast) Facebook Live will be broadcasting all the going-ons at the townhouse. MatchesFashion is the first luxury fashion brand to try out the application, which will allow customers to interact with the collections in real time, asking questions and providing their opinions.
And while you won’t be able to walk out of the MatchesFashion townhouse with a shopping bag in tow, everything on display is immediately shoppable (or at least in the near future). Displays in the townhouse will include a Vacation Studio, stocked with summery goods including Lisa Marie Fernandez bikinis, accessories from The Muzungu Sisters and shirting from Thierry Colson. A men’s Sneaker Studio will be in place, with kicks from Common Projects, Rick Owens and Raf Simons Adidas.
Additionally, two exclusive collaborations with Joseph Altuzarra and Emilia Wickstead will be on show.