Hot Shops and Pop-Ups to Visit From Southampton to Montauk

From designer labels at The Line to sleek swimsuits from Vilebrequin

The odd rainy day, multiple social opportunities and plenty of cash add up to an ever-fruitful shopping scene out East. Here’s where to peruse this weekend and every weekend of the summer.

The Line

The Line.

The Line. (Photo: Courtesy of The Line)

Set up like a posh Hamptons home, this Amagansett boutique offers an edited selection by Vanessa Traina. Peruse labels such as Manolo Blahnik, Altuzarra, Calvin Klein and Protagonist. Additionally, find beach reads by Danielle Steel (who happens to be Traina’s mother) at the shop’s lending library. 154 Main Street, Amagansett, (631) 528-7236,



Cabana (Photo: Courtesy Cabana).

This trendy selection seems to be handpicked from the closets of Gigi Hadid and Kendall Jenner. Among the must-haves are lacey bralets from Anine Bing, leather jackets from Veda and sunglasses from Krewe. This season, Beyoncé has already been spotted shopping here. 53 Jobs Lane, Southampton, (631) 353-3234,

Fashion Collective at Gurney’s

A bag from Edie Parker, who will be popping up here this summer

A bag from Edie Parker, who will be popping up here this summer (Photo: Gurney's).

Edie Parker, Maje, Rebecca Taylor and Sandro will be bringing their designs to this pop-up, tucked inside the newly renovated Gurney’s in Montauk. 290 Old Montauk Highway, Montauk, (631) 668-2345,

Jeffrey Rüdes

Jeffrey Rüdes shirt.

Jeffrey Rüdes shirt. (Photo: Courtesy of Jeffrey Rüdes)

Dapper gents will revel in the crisp, linen suits  and classic button downs, prime for hitting the fundraiser circuit. Exclusive beach gear—including beach towels and swim trunks—will also be stocked until this seasonal boutique closes on September 30. 20 Newtown Lane, East Hampton, (631) 359-0011,

Jenni Kayne

Jenni Kayne's take on Southampton

Jenni Kayne’s take on Southampton (Photo: Courtesy Jenni Kayne).

A welcome reprieve from East Coast prep, California-born designer Jenni Kayne puts her touch on the Hamptons with breezy tunics and pointy d’orsay flats from her namesake brand. Kayne’s store will also carry goods from Birkenstock, Barton Perreira and L’Artisan. 2 Main Street, Southampton, (631) 268-2144,

 Oliver Peoples

Oliver Peoples.

Oliver Peoples. (Photo: Courtesy of Oliver Peoples)

Upgrade your sunglasses collection with help from an on-site optician, who will help select frames that fit your face. Be sure to check out the brand’s optical collaboration with The Row, in addition to a window installation created by artist Rosha Yaghmai. 53 Newtown Lane, East Hampton, (631) 329-4318,

ATM Anthony Thomas Melillo

ATM Anthony Thomas Melillo

ATM Anthony Thomas Melillo (Photo: Courtesy ATM).

The very first boutique from ATM Anthony Thomas Melillo is gracing East Hampton with beautiful summer basics. Women can revel in easy ribbed dresses and breezy French terry styles, while men have a selection of fuss-free T-shirts. 48 Newton Lane, East Hampton, (631) 527-5244,


Major orchid moment

Major orchid moment (Photo: Inga Howe Photography).

Mark our words: 2016 will be the summer of the orchid in the Hamptons. Ovando, a mainstay for Manhattanites who know the power of a lavish centerpiece or hostess gift, will be offering a weekly delivery service for the East End. 52 Hampton Road, Southampton, (631) 287-2100,

Knockout Beauty

Knockout Beauty.

Knockout Beauty. (Photo: Courtesy of Knockout Beauty)

Cayli Cavaco Reck’s Bridgehampton beauty boutique was created as an extension of her Instagram project, @KnockingonForty. “Once I gained followers other than my dear friends, I quickly realized it would be nice to have an in-person forum.” Cavaco Reck’s summer must-haves include Deborah Lipmann’s nude nail polish and Supracor Stimulite exfoliating bath mitts. 2400 Montauk Hwy, Bridgehampton,


Vilebrequin swimsuits

Vilebrequin swimsuits (Photo: Vilebrequin/Instagram).

When the weather doesn’t cooperate for a beach day, get a taste of the sun and sand at Vilebrequin’s first East Hampton shop. Vibrant swim trunks and unforgettable bikinis—plus coordinating styles for the kids—can be scooped up at this teeny pop-up, which clocks in at only 315 square feet. 30 Main Street, East Hampton, (631) 644-5790,

Tory Sport

Tory Burch Sport.

Tory Burch Sport. (Photo: Courtesy of Tory Burch Sport)

Tory Burch has transformed her namesake Hamptons boutique into a fitness-focused Tory Sport destination. It is now a major hub for modern tennis whites and Pilates appropriate leggings. 47 Newtown Lane, East Hampton, (631) 907-9150,


AUrate jewels

AUrate jewels (Photo: AUrate/Instagram).

Ethically sourced gold and diamond jewelry purveyors AUrate have a pop-up this summer in Southampton, where, for every delicate gold ring, chunky diamond necklace or sleek bar earring sold, designers Sophie Kahn and Bouchra Ezzahraoui will donate a book to an impoverished American child. 46 Jobs Lane, Southampton, (888) 616-2872,



Aquazzurra (Photo: Aquazzura/Instagram).

Bright and bold Aquazzura pops up in East Hampton with a floral shop, packed with the Colombian brand’s signature stilettos adorned with pom-poms and fringe, lace-up flats and sexy, barely-there sandals. 20 Main Street, East Hampton, (631) 527-0007,

The Styleliner

The Styleliner

The Styleliner (Photo: The Styleliner/Instagram).

The ubiquitous mobile fashion truck curated by Joey Wölffer—daughter of the purveyors of the official rosé of the Hamptons, Wölffer Estates—is now in brick and mortar. The new shop is packed with vintage clothes and jewelry, as well as items from her own personal line. 25 Madison Street, Sag Harbor, (631) 725-1436,

Hot Shops and Pop-Ups to Visit From Southampton to Montauk