The odd rainy day, multiple social opportunities and plenty of cash add up to an ever-fruitful shopping scene out East. Here’s where to peruse this weekend and every weekend of the summer.
The Line
Set up like a posh Hamptons home, this Amagansett boutique offers an edited selection by Vanessa Traina. Peruse labels such as Manolo Blahnik, Altuzarra, Calvin Klein and Protagonist. Additionally, find beach reads by Danielle Steel (who happens to be Traina’s mother) at the shop’s lending library. 154 Main Street, Amagansett, (631) 528-7236, theline.com
Cabana
This trendy selection seems to be handpicked from the closets of Gigi Hadid and Kendall Jenner. Among the must-haves are lacey bralets from Anine Bing, leather jackets from Veda and sunglasses from Krewe. This season, Beyoncé has already been spotted shopping here. 53 Jobs Lane, Southampton, (631) 353-3234, cabanash.com
Fashion Collective at Gurney’s
Edie Parker, Maje, Rebecca Taylor and Sandro will be bringing their designs to this pop-up, tucked inside the newly renovated Gurney’s in Montauk. 290 Old Montauk Highway, Montauk, (631) 668-2345, gurneysmontauk.com
Jeffrey Rüdes
Dapper gents will revel in the crisp, linen suits and classic button downs, prime for hitting the fundraiser circuit. Exclusive beach gear—including beach towels and swim trunks—will also be stocked until this seasonal boutique closes on September 30. 20 Newtown Lane, East Hampton, (631) 359-0011, jeffreyrudes.com
Jenni Kayne
A welcome reprieve from East Coast prep, California-born designer Jenni Kayne puts her touch on the Hamptons with breezy tunics and pointy d’orsay flats from her namesake brand. Kayne’s store will also carry goods from Birkenstock, Barton Perreira and L’Artisan. 2 Main Street, Southampton, (631) 268-2144, jennikayne.com
Oliver Peoples
Upgrade your sunglasses collection with help from an on-site optician, who will help select frames that fit your face. Be sure to check out the brand’s optical collaboration with The Row, in addition to a window installation created by artist Rosha Yaghmai. 53 Newtown Lane, East Hampton, (631) 329-4318, oliverpeoples.com
ATM Anthony Thomas Melillo
The very first boutique from ATM Anthony Thomas Melillo is gracing East Hampton with beautiful summer basics. Women can revel in easy ribbed dresses and breezy French terry styles, while men have a selection of fuss-free T-shirts. 48 Newton Lane, East Hampton, (631) 527-5244, atmcollection.com
Ovando
Mark our words: 2016 will be the summer of the orchid in the Hamptons. Ovando, a mainstay for Manhattanites who know the power of a lavish centerpiece or hostess gift, will be offering a weekly delivery service for the East End. 52 Hampton Road, Southampton, (631) 287-2100, ovandony.com
Knockout Beauty
Cayli Cavaco Reck’s Bridgehampton beauty boutique was created as an extension of her Instagram project, @KnockingonForty. “Once I gained followers other than my dear friends, I quickly realized it would be nice to have an in-person forum.” Cavaco Reck’s summer must-haves include Deborah Lipmann’s nude nail polish and Supracor Stimulite exfoliating bath mitts. 2400 Montauk Hwy, Bridgehampton, @knockout.beauty
Vilebrequin
When the weather doesn’t cooperate for a beach day, get a taste of the sun and sand at Vilebrequin’s first East Hampton shop. Vibrant swim trunks and unforgettable bikinis—plus coordinating styles for the kids—can be scooped up at this teeny pop-up, which clocks in at only 315 square feet. 30 Main Street, East Hampton, (631) 644-5790, vilebrequin.com
Tory Sport
Tory Burch has transformed her namesake Hamptons boutique into a fitness-focused Tory Sport destination. It is now a major hub for modern tennis whites and Pilates appropriate leggings. 47 Newtown Lane, East Hampton, (631) 907-9150, torysport.com
AUrate
Ethically sourced gold and diamond jewelry purveyors AUrate have a pop-up this summer in Southampton, where, for every delicate gold ring, chunky diamond necklace or sleek bar earring sold, designers Sophie Kahn and Bouchra Ezzahraoui will donate a book to an impoverished American child. 46 Jobs Lane, Southampton, (888) 616-2872, auratenewyork.com
Aquazzura
Bright and bold Aquazzura pops up in East Hampton with a floral shop, packed with the Colombian brand’s signature stilettos adorned with pom-poms and fringe, lace-up flats and sexy, barely-there sandals. 20 Main Street, East Hampton, (631) 527-0007, aquazzura.com
The Styleliner
The ubiquitous mobile fashion truck curated by Joey Wölffer—daughter of the purveyors of the official rosé of the Hamptons, Wölffer Estates—is now in brick and mortar. The new shop is packed with vintage clothes and jewelry, as well as items from her own personal line. 25 Madison Street, Sag Harbor, (631) 725-1436, thestyliner.com
