I Love Unique Retail Concepts, Like Korean Eyewear Brand Gentle Monster’s NY Flagship

Short List / Gentle Monster’s NYC Flagship Is a Novel Take on Retail

Justin Muir and Ivan Lee Mora's sculpture for the Gentle Monster store in Soho — Justin Muir and Ivan Lee Mora’s sculpture for the Gentle Monster store in Soho

I am fascinated by unique retail concepts. I recently stopped by the Gentle Monster store in Soho (right near our Raden shop at 72 Spring Street) and was blown away by their shop-fit.

The Korean eyewear brand’s New York flagship features an art installation designed by aquarium designer Justin Muir and glass sculptor Ivan Lee Mora. I really admire their novel take on the retail experience (not to mention, I am a sunglasses fanatic).

Gentle Monster's Soho shop. — Gentle Monster’s Soho shop.

This post is from Observer Short List—an email of three favorite things from people you want to know. Sign up to receive OSL here.

Filed Under: Lifestyle, Gentle Monster, Eyewear, Sunglasses, Sculpture, Retail

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