Rise of the ‘Planet of the Apps’: Apple Announces Open Casting Call

"Planet of the Apps" is officially taking casting calls from now until August 26, in search of the "world’s most talented app creators."

Planet of the Apps, the reality TV show https://www.planetoftheapps.com/
Planet of the Apps, the reality TV series placing app developers in competition, has announced the start of an open casting call.

Smartphone users live in a world of apps fostered by tech companies like Apple (AAPL). People everywhere have seen the rise and fall of so many app trends, whether it be the current Pokemon Go craze or the Flappy Bird fanatics who went so far in their obsessions that the game had to be removed from the App store.

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But now Apple wants to get app ideas from the small screen.

This morning the company announced an open casting call for Planet of the Apps, a reality competition show which will search for the “world’s most talented app creators,” according to the show’s website. The casting call runs from now through August 26.

Apple wants fame-seeking developers to upload one-minute videos introducing themselves and their idea, along with how much money they’ll need to develop it. The company also gave users tips on filming the video, including the request that applicants refrain from wearing hats or sunglasses, because “we want to see you.”

Planet of the Apps team members will also be visiting San Francisco, Los Angeles, New York and Austin to search for tech talent in person.

The show’s site states that the pilot season will be filmed in L.A. “over a non-consecutive period from late 2016 to early 2017,” and if you’re unable to make that work, well, just don’t apply.

Planet of the Apps will feature 100 developers, and the winners will find “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier VCs” waiting on the other side.

According to Variety, the series will feature Ryan Hoover, the founder of Product Hunt, as an advisor. His site is, conveniently, intended for discovering the latest in tech. In a post on Medium yesterday, Hoover stated that “There’s never been a better time for a show about tech,” citing the admiration kids have for tech-execs like Mark Zuckerberg. He also wrote that the show’s creators “expect a flood of inbound interest from talented creators with great ideas.”

Apple initially announced the unscripted series in March. It will be produced by Ben Silverman and Howard Owens of Propagate Content, along with will.i.am. Silverman and Owens previously worked together on shows like The Office and The Biggest Loser.

Rise of the ‘Planet of the Apps’: Apple Announces Open Casting Call